Everything Daneshia posts across the 30-day launch of Silent Battles lives on this one calendar: Instagram, Facebook, TikTok, and LinkedIn. Each day is a card — open it for the ready-to-post caption, platform variants, hashtags, timing, and the asset to use. Copy the caption in one click and mark it posted as you go.
Reveal & Warm-up
Cover reveal, the story behind the book, and the trailer. Build the “you’re not alone” thread.
Countdown & Launch
Educate and build anticipation into launch day — the biggest post of the campaign.
Momentum
Mid-campaign push, the Three Rooms framework, and reader voices carry the sale.
Proof & Close
Reader love, final call, and a grateful thank-you that keeps the book evergreen.
The Campaign at a Glance
Silent Battles — “The toughest Battles are the ones we fight alone.” A memoir of nearly twenty years living with Multiple Sclerosis behind a bright smile, and the choice to finally speak.
Daneshia Drakeford. Warm, vulnerable, honest. Concrete language, never medical jargon. Emotional but not sentimental. Faith-forward. No emojis.
Reach the reader who feels alone in an invisible battle, build a community around it, and convert that connection into sales of the book (out now).
Get your copy — Amazon buy link (in bio / first comment on LinkedIn). Link to be confirmed by the operator.
Instagram (the hub), Facebook, TikTok (BookTok reach), LinkedIn (the invisible-illness-at-work angle). One post per day.
15 fresh drops, 9 strategic reposts (clearly marked), 6 story-only community days. Milestones on Days 1, 7, 14, 15, 25, 30.
Core Themes (all drawn from the manuscript)
- Silence & the masks we wear — the cost of hiding behind “I’m fine.”
- MS as a battle you choose to fight — “my illness was not my identity.”
- Community — the MS warriors, “the quiet strength the world doesn’t always see.”
- Storytelling as reclamation — “this book is the sound of those walls coming down.”
- Faith & small victories, daily — prayer, meditation, and endurance woven throughout.
Standing Rules
- Every sales-driving post carries the buy-link CTA.
- No invented statistics, reviews, or book quotes. Verbatim lines from the manuscript are used as-is; anything else is flagged.
- Instagram/Facebook visible caption stays tight; LinkedIn runs longer and thought-forward; TikTok is a hook under ~100 characters.
- On LinkedIn the buy link goes in the first comment, not the post body.
- No emojis unless Daneshia adds her own. No more than two story-only days in a row (max here is one).
- Reader stories and reviews are shared only with permission.
Every unique asset the calendar calls for. Reposts reuse an earlier asset, so the real production list is shorter than 30. In Drive exists already; Produce is still to be made.
Unique Assets
Recommended production sequence
- First (week before launch): cover-reveal graphic, quote cards, the two Week-1 reels, and the book trailer (Day 7) — the trailer takes longest.
- Next: the launch-day announcement video (Day 14) and the “inside the book” + “Three Rooms” carousels.
- Rolling: reader-love carousel and story frames, produced from real responses as they come in.
All 30 days at a glance. This view prints and exports cleanly to a Google Sheet / CSV.
| Day | Date | Phase | Platforms | Type | Goal | Post | Fresh / Repost |
|---|
Track posting progress. Marking a card “Posted” on any tab updates this tracker; progress is saved in this browser.
Posting Progress
Daneshia marks each day posted as she goes. VersAssist can see the campaign move in real time.